Online Master of Science in Digital Audience Strategy
Arizona State University’s Master of Science in digital audience strategy program is designed to support careers in marketing and communications. Through coursework and firsthand experience, you’ll have the opportunity to create powerful strategies that draw from techniques related to analytics, search engine optimization, social media campaigns and insightful audience research.
Quick facts
Next start date: 01/10/2022
Total classes: 10
Weeks per class: 7.5
Total credit hours: 30
Degree questions, answered.
Have questions about the Digital Audience Strategy (MS)? Fill out this form and we’ll get in touch!
What is a digital audience strategy master’s degree?
This digital marketing degree is structured to provide you with the knowledge and experience needed to design and execute large-scale initiatives for attracting, growing and engaging an online following. The multidisciplinary nature of the program incorporates insights from the worlds of search engine optimization (SEO), search engine marketing (SEM), audience research and social media campaigns. You can learn how to measure and analyze consumer trends and behavior to grow audiences through tailored digital content.
Is a master’s in digital marketing worth it?
The digital audience strategy master’s degree curriculum emphasizes in-demand skills and abilities. With an expansive, practical knowledge of how to connect with audiences through digital channels and social media, you can pursue opportunities with organizations in the public and private sectors. The need for trained individuals who know how to reach large online audiences is extensive. Institutions that seek this kind of expertise include:
- Advocacy groups.
- Corporations.
- Government agencies.
- News organizations.
- Nonprofits.
With your ability to build an audience, you can support efforts to drive a wide range of important outcomes for these groups. Your efforts can help grow sales, solicit donations, attract political support and more.
In addition, as you work toward the completion of this degree, you can earn professional certifications in:
Does my master's in digital marketing say 'online'?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.” That’s because ASU Online students learn from the same faculty and receive the same course content as in-person students receive.
Featured digital audience strategy master’s courses
While pursuing this digital marketing degree, you’ll complete core coursework in the fundamentals of what digital audiences are and how to measure, analyze and engage with them. During your capstone course, you’ll work with real clients to develop, test and execute audience growth strategies. Courses in the degree program include:
Core
Defining the Digital Audience
Core
Digital Audience Analytics
Core
Digital Audience Research and Behavior
Core
Media Entrepreneurship
Core
Media Law
Core
Search Engine Strategy for Digital Audience Acquisition
Core
Social Media Campaigns and Engagement
Capstone
Digital Audience Management
What can I do with a master’s in digital marketing?
After earning your Master of Science in digital audience strategy, you’ll have the knowledge and skills needed to compete for advanced roles related to social media, digital content, journalism, communications and more. This degree can support professional growth for those already in a related field or serve as a stepping stone to a new career path. Positions you may consider include:
App developer
Communications manager
Content strategist
Digital content creator
Journalist
Marketing director
Production manager
Public relations supervisor
Social media strategist
Renowned leaders in communications and the media
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.
- Digital media leader Dan Gillmor.
- Former BET vice president Retha Hill.
- Former Washington Post executive editor Leonard Downie, Jr.
- Pulitzer Prize-winning investigative reporter and editor Jacquee Petchel.
- Pulitzer-Prize winning reporter Steve Doig.
- Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.
Renowned leaders in communications and the media
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.
- Digital media leader Dan Gillmor.
- Former BET vice president Retha Hill.
- Former Washington Post executive editor Leonard Downie, Jr.
- Pulitzer Prize-winning investigative reporter and editor Jacquee Petchel.
- Pulitzer-Prize winning reporter Steve Doig.
- Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.
Digital audience strategy master’s degree admission requirements
Applicants to the Master of Science in digital audience strategy program must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.
A community of excellence for emerging communications leaders
The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.
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